Frank Kern is at it again and he’s speaking at Rich Schefren’s Strategic Profits Live Conference and going over an important topic of finding your core! In this short 2 plus minute clip he talks about pinpointing the true identity of your market is. Here’s what he has on his presentation slide:

“Infinite Power. Use Wisely

You Can’t Really Control Your Subconscious
You Can Only Guide It
With Proper Guidance Your Subconscious Will Create A New CORE Indentity For You & This Identity Is What Will Speak To Your Market On A CORE LEVEL
When You Identify The Core Identity Of Your Market-And Communicate With It You Will Have More Power And Influence Than You
Ever Thought Possible

“

He mentions Mother Teresa as an example of someone who was in line with her CORE Identity. She was truly trying to help everyone regardless of anything…thus she had no problem convincing anyone.

As I mentioned in a previous post, Kern’s Mass Control is Sold out but you can still learn more of his methodology from the transcripts and audios available here It’s still possible to get plenty of valuable information such as 3 reasons why someone won’t buy from you, how to write effective sales copy by getting to the core of what people want, plus a great example of using stories to sell. Again it’s not the complete course as Kern sold out of that in record time, so this is the next best possible alternative. If you take good notes you’ll be able to get enough valuable information to improve your approach to marketing