In Frank Kern’s latest blog post he interviews Matt Trainer of CreativeDigitalMedia.com and they talk about the specific process of not getting hit by the “Google Slap”. For those of you unfamiliar with this phrase, it applies to people that use the Google Adwords system to advertise their own or other people’s product. You can recognize them when you use the Google search engine and they are usually on the top and right side of the results identified as “Sponsored Links”.
Frank and Matt talk about a guy that earned around $131,000 dollars from just one keyword using the techniques described in the report which can be found here. In usual Frank style, he is able to take complex materials and make it digestible for everyone else! I like how he states in the beginning that they mics are not working so please bear with the noise in the background….then explains that the information is too valuable to get the mics working 🙂 Man, he’s good. Classic marketing style.

Even with Frank’s easygoing style, the material covered is kinda dry and still technical, especially for the newbie. They are employing the technique of explaining to you in detail what can be done to achieve this, giving you the step by step but of course leaving out the true secrets. In a short amount of time they do cover plenty of “meat” and for some one armed with the knowledge of the techniques mentioned it’s super valuable, but to a newbie it may seem overwhelming. This is one of the things that makes internet marketing quite a volatile industry, but also a profitable one! What I’m saying pretty much is that Matt gives you what you need but also it’s better to hire a professional if you don’t want to risk losing your shirt ;P

If you have the money, that is really the option one should take as time is money and wasting time in your business dealing with things like this is not worth your time. Thinking of the ideas and ways to market is where the real money is so your time is best spent on that. However if you don’t have the money I would suggest downloading the report he’s giving away and do your own testing and due diligence.
I personally use many of the tools he mentioned. KeyCompete is one of the products I highly recommend because if used correctly you can really dessimate your competition. Don’t ask me how it works, but with it you can take all the keywords your competitors are using and with the aid of Hexatrack
one can find what keywords are converting and that is where the profit is. Watch the video that describes what you can do with this tool.

One of the other tools that Matt mentioned was Speed PPC which creates massive amounts of Adword campaigns, groups, even the landing page code (no, you still have to design it but the program allows you to insert code to change the keyword variables…uh, this is starting to sound too technical right?). Watch this video!

You should go ahead and check out that report. The hardest part is too find the right programs to promote. If you want to read about the guy who made that hundred thousand in one month, check out his new blog here. He even has a coaching program…of course! Matt does refer to Adwords site targeting and if you really want to know the best techniques I suggest reading this book, Adwords 180. I have personally attended a few seminars that discussed this and this book covers it all minus the thousands of dollars! Hope this helps and leave comments so I can put together some videos if you need assistance 🙂